The iconic ‘Pippi Longs coat’ that won the hearts of millions of children in the 1930s and 40s is the inspiration for a new look in 2017.
As part of the UK-based fashion company’s latest ad campaign, designer Emma Thomas has teamed up with the ‘burberry jacket’ that became popular in the early 2000s and the ‘boys winter coat’ to create the first Pippi longstocking look.
The pair collaborated on a new coat for Pippi in the last months of the last century, inspired by the design that inspired the coats worn by boys in the late 1930s.
Pippi’s first coat, designed by designer Paul Morris in 1939, was designed with a large pocket in the front that was then added later by designer George Thomas to make it a “man’s coat”, with a simple button closure and a shoulder strap.
The style was very popular in Germany, and in the UK, it has also been worn by British soldiers and politicians.
But, as the popularity of Pippi increased, so did the demand for men’s jackets with a more formal silhouette, and Pippi, in her 20s, became the first woman to wear a suit coat.
In the 1970s, the company made a statement by adding a scarf in its men’s winter coats and later introduced a jacket with a full length skirt.
“This coat has always been about Pippi.
I think it’s time we changed it,” said Thomas.
“I think it will be very fitting for her, but also I think we could do with a little bit more variety in the look.”
Pippi wears a long sleeve, button up shirt with a black blazer, and a black vest, but the jacket’s history has also taken a turn for the better.
In recent years, Pippi has been seen wearing the classic jacket more often, with more jackets and sweaters to complement her jacket.
The ‘burfford’ jacket, which is the original version, is often worn by the British royal family.
But in 2016, the fashion house teamed up again with Pippi to create a new design, the “boys winter jacket”.
The coat was inspired by a similar coat worn by one of Piff’s favourite boys, Paul Morris, who designed the jacket.
“In the last couple of years, there has been a lot of interest in men’s coats,” said designer Emma.
“And it was a great opportunity for us to have the opportunity to do something really different, to go for a different look and not be restricted to a traditional coat.”
The ‘boys’ winter coat is part of Puff’s ‘Burfford Collection’, which also includes a white jacket and a grey jacket, and includes a scarf as well.
The jacket was designed to be a classic looking jacket that has a “men’s silhouette”, but also a “tough look” with “a very distinct coat”.
“In Pippi we always see her as a very feminine figure, and so it was important to do that,” said Emma.
And it is a great example of a man’s coat, she said, which was “made to be comfortable and look great”.
“I feel that she’s wearing a suit because she’s very comfortable, and it is very masculine,” said Simon Cunha, creative director at Pippi and co-founder of the Burfford Collections.
“The jacket is very stylish and I think this is one of the reasons why she likes it so much.”
Pippa Longstocks jacket and scarf are shown in the video for the campaign, and they will be available in stores on January 25, 2017.
The new coat is also inspired by her father’s coat.
“Pippi is one very feminine character, and she has a lot to live for,” said Cunhas.
“So we decided to do a coat that is very feminine, but not as masculine as Paul Morris’.
I love this coat.” “
We wanted to create something that’s very feminine and yet masculine, and that’s the look of Pipp.
I love this coat.”
Puff also wears a hat, a black scarf, and the traditional winter jacket with sleeves, which has become a trend among young women in recent years.
“She is so much more than just a young lady in her twenties.
She is a woman who has lived through many of the great social changes of her time,” said James Tull, marketing director for Burffords.
“You can see that she has worked with her family, she has had a lot, she’s a very loyal person and that she feels very connected to her people, to her country, and her world.
So I think there is a lot in her wardrobe that speaks to the world and her people.”
The boys’ winter jacket